Sources: @illumin_arty / @christendominique / @hayleybuix
Every month the Cosmetics IC social media team takes the pulse of TikTok to unearth the biggest beauty trends, viral hacks and buzzing products. In July, summer skin is high on the agenda with the rise of a new bronzer hack, and character-driven looks continue to capture the imagination of creative makeup fans. Read on to discover which pop icon’s look is on everyone’s moodboard this month.
1. Bronzer as concealer - New beauty hack
TikTokers are trying a new technique to correct the color of dark undereye circles. The trick is to use bronzer as a color corrector to darken the area around the eyes, blend, and then apply concealer over the top. The warm tones in the bronzer cancel out the purple tones in the dark circles and open up the features to create more definition. The trend demonstrates the expanding use of bronzers beyond traditional applications.
#concealerhack (711.8M total views in the US)
2. Flower bag hack - arty vibes
TikTokers are becoming increasingly skilled at finding ways to express their creativity. This month, they are using a technique that involves filling a small plastic bag with water, tying it then painting the bottom in bright colors. The painted side of the bag is then pressed against the skin, leaving the impression of a flower. More detail is then added by hand, to create bold and intricate artworks.
#flowermakeup (33M total views in the U.S)
3. Lisa Blackpink makeup - Kpop Tok
K-pop star Lisa from Blackpink has triggered a new trend on TikTok with the release of the video for her solo single “Rockstar”. Fans are transforming into Lisa’s high-glam look, with ethereal skin, double-lined iridescent eyes, super-glossy lips, and crystal accents.
#lisablackpink (794.6M total views in the U.S)
The Cosmetics IC Take
Our new trend report, Higher Perspectives: Makeup Inspiration from the U.S., explores how treat culture continues to impact the U.S. beauty sector, which filters through in TikTok users’ love of high glamour and celebrity-inspired looks (#lisablackpink). The report also examines how new consumer archetypes are adopting an art student mentality to experimentation, thinking outside of the box to bring new levels of creativity and invention to the makeup space (#flowermakeup).
For more information on our Social Books, Inspiration Reports and consultancy services, contact us.
Sources: Cosmetics IC – July 2024
Spate NYC - US TikTok searches - MoM (From June 16, 2024 to July 14, 2024 vs May 19, 2024 to June 16, 2024)