During June 12-14, international brands and designers descended on the Danish capital for 3daysofdesign. This year’s festival asked exhibitors to “Dare to Dream”, and imagine radical design solutions to today’s challenges.

Leading Scandinavian brands, including Hay, Tekla, Hem, and Muuto, took part in exhibitions and pop-ups all across the city, showcasing new products, novel concepts and unexpected collaborations. This year, a number of beauty brands also exhibited, exploring the axis of lifestyle and well-being through a series of immersive activations.

At 3daysofdesign, radical ideas tackled contemporary issues – sustainability, inclusivity, health, well-being - but with an emphasis on the type of elevated beauty, emotion and craft that is intrinsic to Scandinavian savoir-faire.

Within this dream realm, unconventional ideas emerged, carrying profound meanings that hinted at possibilities once thought unattainable. Designers explored uncharted territory with natural and recycled materials, pushing boundaries for a healthier planet and a more empowered future. While beauty brands demonstrated the overlap of lifestyle, emotion and well-being, via a series of intentional and purposeful activations. Read on to discover Cosmetics IC’s highlights:

The Ordinary x Home in Heven

The Ordinary, known for its affordable, considered skincare, collaborated with NYC-based conceptual glass studio Home in Heven to create an interactive installation that explored the theme of sustainable reuse. Riffing on the brand’s core pillar of transparency, Heven created sculptural (fully working) glass bathroom vanities, made from recycled The Ordinary bottles.

Aesop Aromatorium

Aesop introduced the multi-sensorial Aromatorium at Transcendence, a new exhibition concept in Refshaleøen. Curated by renowned Danish architect Frederikke Aagaard, Transcendence seeks to challenge our understanding, perception, and acceptance of materials in the objects and experiences around us.

The Aromatorium invites visitors to tell the time through scent - fragrances are chosen to reflect different times of the day and are dispensed directly on the wrists via a lab-like device. The travelling booth (first shown at Milan Design Week) brings Aesop’s fragrances to life in a uniquely multi-sensorial way.

The Cosmetics IC Take

The relationship between the home and personal well-being is reinforced by the growing presence of beauty brands at key global design events. Dive deeper into the latest wellness trends in our Inspiration Report: Beauty Protopia, available now.