Sources: @paularmzz: Bubble - Solar Matte / @dermarkologist: COSRX - The 6 Peptide Skin Booster / @theshealyfam: Sknbody - Hair Identifier Spray
Derma-influences continue to dominate the SkinTok conversation, with trending products linked to routines that promise to optimize skin health, from #skinflooding to #skinstreaming. Working with data analysis supplied by our partners Tribe Dynamics and Spate, the Cosmetics IC team has analyzed the latest skincare trends and products going viral on TikTok. Read on for our cut of the most interesting innovations and inspirations to emerge during early spring, 2024.
TOP TRENDS
1 - Skin Streaming
Fewer products, serving multiple purposes: this is the pillar of the #skinstreaming trend which involves adopting a routine that gives your skin exactly what it needs, at the right time, without overwhelming it with products. This considered approach ticks the boxes on functionality, cost-saving, skin sensitivity and sustainability, meeting the prevalent needs of young consumers.
#Skinstreaming - 51.3M views/ +34460% MoM/ +16660% YoY
2 - Skin Microbiome
Ongoing conversations around skin health propels interest in the microbiome. Both customers and brands acknowledge the importance of maintaining a healthy biome as part of a holistic beauty routine, which drives interest in new products and routines adapted to reinforce the skin barrier. This conversation is fuelled by TikTok derma-influencers who are effectively communicating the importance of healthy bacteria in enhancing skin appearance.
#Skinmicrobiome - 36.3M views/ +9077% MoM/ +454% YoY
3 - Matte Sunscreen
As the warmer months approach in the West, the conversation turns to suncare. Sophisticated new formulations address the demand for a non-greasy, shine-free finish, as consumers embrace sun protection as part of their daily routine. K-beauty favorite, Beauty of Joseon’s Matte Sun Stick is gaining traction thanks to its smooth, non-sticky finish, developed with cosmetic chemist and influencer, @glowbyramon.
#Softmattesunscreen - 13.1M views/ +2533% MoM / +507% YoY
BUZZING BRANDS
1 - COSRX 6 Peptide Skin Booster Serum
This multi-peptide skin booster was originally launched in August 2023 but is gaining traction due to its alignment with the #skinflooding (265.9M views) trend. Formulated with 6 different Peptides, it targets fine lines, wrinkles and hyperpigmentation, all while smoothing and firming the skin. The product has become a favorite among fans of the skinflooding technique - where products with diverse ingredients and delivery methods are layered to create a moisture sandwich.
Skin Flooding - +2292% YoY
The Rice Toner from I’m From has been instrumental in shaping the rice toner trend, which is seen as a key step to achieving #GlassSkin. Infused with skin-soothing rice extracts, the toner exfoliates, hydrates, brightens and refines the complexion, while forming a protective barrier to prevent water loss and improve radiance.
#ricetoner - 93M views/ +2955% YoY
3 - Sknbody - Hair Identifier Spray
This novel product demonstrates the growing appetite for new innovations linked to cosmetic treatments. The spray simplifies dermaplaning by coloring the hairs on the face white, making them more visible for shaving. The product’s high visual appeal and strong before/after potential helped it create a buzz on the platform when influencers began testing the product in March.
#sknbodysprayfcialhairshavekit - 159M views
The Cosmetics IC Take
We will be publishing a deep dive into the latest viral TikTok trends and weak signals in our upcoming Social Book 2024, dedicated to skincare and wellness. Sign up to our newsletter to be the first to hear when our new report drops.
(Sources: Cosmetics IC - March 2024 / Spate NYC - US TikTok searches - MoM (March 2024 vs February 2024) & YoY (April 2023 to March 2024 vs from April 2022 to March 2023)