Arthur Mazi via Unsplash
The 16th edition of Cosmet’agora was held in Paris on 16 - 17 January 2024, showcasing the latest ingredient and formulation innovations. Fresh from the event, our Scientific & Product Expert, Enora Le Roux, deciphers the emerging ingredient trends that will impact tomorrow’s beauty. Below, discover 3 fields of innovation to inspire your future product creation.
“This year saw the influx of technology and science as the answer to tomorrow’s primary concerns around issues of sustainability, innocuity, and wellness.” Scientific & Product Expert at Cosmetics IC, Enora Le Roux.
1. Biotech - When nature meets new extraction technologies
Google search data reveals there is still high demand for biotech ingredients (+7.5% YoY, with a forecast increase of +24.3% over the next 12 months, according to Spate), as consumers lean into the possibilities of tech-enhanced nature to support their high-performance expectations.
Provital – CircanblueTM (July 2023)
As the conversation around cyclical biorhythms gains traction in the wellness space (#circadianrhythm – 116.6M views on TikTok, January 2024) Provital demonstrates how overexposure to digital technology disrupts the peripheral circadian clocks in the skin, which play a key role in regulating its physiological metabolism.
In response, Provital developed Circanblue™, a vegan postbiotic active obtained via a plant-based fermentation of Lactococcus lactis. It re-synchronizes the skin’s natural circadian cycle after this has been altered by excessive Blue Light exposure - a concern growing amongst consumers on social media (#bluelight – 471.8M views on TikTok, January 2024) as they align their wellness and skincare goals.
Key Assets:
Vegan postbiotic / Obtained through biotechnology from cabbage (fermentation) / Regulates the skin’s circadian clock 🡪 “circabiology – science of resynchronization” / Regulates the impact of Blue Light on the circadian cycle
Lipotrue – Calisensix (January 2024)
Addressing rising cases of skin sensitivity, Lipotrue has developed Calisensix, a unique solution that resolves neurogenic inflammation while at the same time enhancing pleasant sensations in the skin.
Calisensix™ targets sensitive skin from both a holistic (sensorial) and biological approach, using plant stem cell technology obtained from the bark of white willow and tomato plants. There is growing interest in the potential regenerative benefits of stem cells for skincare - Spate reports a +27% increase in Google searches YoY( 2022 vs 20223), while TikTok views of #stemcells have clocked over 231.7M (January 2024).
Key Assets:
Resolves neurogenic inflammation / Targets nociception in keratinocytes / Boosts PIEZO1 to enhance pleasant sensations in sensitive skin
Biolie – Garnet Red (January 2024)
Meeting the continued demand for ultra-healthy cosmetics ingredients, Biolie has developed a solvent and water-free enzymatic extraction process - a zero-waste, 100% green technology. This bio-based enzymatic extraction method enables the creation of natural actives from plant-based raw materials, such as microalgae, beechnut, chicory seed, and lettuce. The lab’s latest ingredient, launched at the show, is Garnet Red - a natural lipophilic red dye for makeup and skincare applications.
Key Assets:
Natural antioxidant / Stable to heat and UV / Sustainable, 100% natural / Vegan alternative to Carmin
2. Longevity - Answering pro-aging/pre-aging concerns
The science and semantics of longevity are entering the skincare conversation, as the desire to live longer and healthier impacts consumers’ expectations of skincare performance. Biohacking culture, spurred by outrageously ambitious procedures undertaken by Silicon Valley billionaires, is taking over TikTok, with views of #reverseaging videos clocking over 180.7M views (January 2024).
In skincare, “anti-aging” ingredients are now “pro-longevity” ingredients.
Lubrizol – Uplevity e-Lift Peptide (September 2023)
Tapping into the rising interest in Microcurrent Facials (+27% increase in Google searches in 2023 vs 2022, according to Spate), Lubrizol has captured the uplifting and firming results of microcurrent devices into a sustainable and naturally derived tetrapeptide. The powerful active mimics the benefits of electrical stimulation on the skin, increasing collagen production and improving mitochondrial function for an anti-aging effect.
Key Assets:
Peptidic active / For lifting and firming effect / Focus on the up of the face (eye contour) / Inspired by the effect of the microcurrent tools: stimulate an electric stimulation of the derma (cell contraction) / Results at 7 and 28 days
Mibelle – RejuveNAD (November 2023)
The role of NAD+ in cellular processes continues to gather interest, with consumer searches for NAD up +24.2% YoY (2023 vs 2022, Spate), as they investigate ways of boosting regeneration for anti-aging results.
RejuveNAD™from Mibelle introduces the possibility of boosting NAD+ levels in the skin through cosmetic applications (rather than via supplements). The ingredient, derived from indoor-farmed sunflower sprouts, targets age-related processes by optimizing cellular functions, and revitalizing the skin by naturally boosting levels of NAD+. According to Mibelle, the skin looks eight years younger in 42 days. Google searches for NAD have increased +24.2% YoY
Key Assets:
NAD booster / For skin longevity / Obtained from sunflower sprouts from indoor farming / Acts on 5 of the 9 pillars of skin aging
3. Adaptive: Formulating for climate-adaptive freshness
The post-pandemic revenge travel surge is set to continue, with 54% of respondents saying they’ll take even more international trips in 2024 than they did in 2023 (Going – The State of Travel – 2024). A culture of nomadism is fuelling a new category of Flexcare - beauty adapted for the unique specificities of travel, which prioritizes convenience and freshness. In this context, we noted several key innovations that center claims of climate-adaptiveness and refreshing sensations.
The return of travel and rising global temperatures are driving consumers to search out cooling and refreshing sensations - TikTok views of the hashtags #skincarecooling and #skincooling are at 280.1M and 43.8M, respectively ( January 2024).
Unipex – Frozen Glow - Meeting this rising demand is Unipex’s Frozen Glow, which is formulated for a deeply refreshing effect. Frozen Glow contains peppermint leaf water, which stimulates blood circulation to restore the skin’s radiance and impart cooling and toning benefits.
Key Assets:
Solid emulsion water/wax / Contains H2Olixir Peppermint from Berkem for purifying, toning, and refreshing / A combination of two inverse emulsifiers: Evicare® PGPR from Evident & GlucateTMDO from Lubrizol / Using a new brand’s technology to add hydrophilic actives
PolymerExpert – AquaStick
Combining the need for a convenient format with refreshing effects, the AquaStick is formulated to deliver the fresh feeling of water on the skin, with the soothing sensation of a cream. There is huge interest in on-the-go suncare formats - TikTok views of the hashtag #skincarestick are at 277.8B (January 2024) - presenting a huge opportunity for innovation.
Key Assets:
Innovating galenic: solid format with 50% of aqueous phase / 100% natural fragrance with aquatic notes that enhance the sensation of freshness
Roelmi France - Ready Stick Go
Designed specifically to combat the effects of sports on the skin, the water-free stick contains microbiota actives that impart a cooling effect while keeping the skin hydrated during activities.
Key Assets:
Water-free / Fast hydration / Cooling effect / Multitasking functionality
Special thanks to all the exhibitors for taking the time to explain their new ingredients.
The Cosmetics IC Take
In our latest Skincare Inspiration from the US report – Transformative Beauty - we explore the product and ingredient innovations impacting the US market and decipher the implications for future innovations.
Contact us today for your copy, and for details of our upcoming animations at MakeUp in Los Angeles (Feb 14/15 2024). Find us at booth L36, where we will host our signature Inspiration Bar and Beauty Talks, highlighting our future predictions for 2024 and beyond.