The team recently went to London, seeking inspiration in the most innovative retail spaces and product innovations. Along the way, we discovered captivating concepts that merge creativity and commerce, from immersive pop-ups to thoughtfully designed flagship stores.
Discover four of our favorite finds from London:
Beauty Pie London - Photo Cosmetics Inspiration & Creation
Beauty Pie
Pop up in Mayfair (November 22 to December 1, 2024)
With its Mayfair’s pop up, Beauty Pies introduced a tactile way to explore its online offerings. Situated at 35 Brook Street, the space featured the brand’s 2024 gifting collection and hero products across skincare, makeup, fragrance, and body care.
Visitors could test products, attend workshops with industry experts, and place online orders with complimentary express shipping. A dedicated photo booth added an interactive touch, encouraging social media engagement and amplifying the brand’s festive presence.
Benefit - The Benemart
Carnaby Street (since November 13, 2024)
Benefit has opened a fourth Benemart pop-up installation, reimagining its Carnaby Street boutique with a playful grocery store-inspired theme. Visitors can grab a shopping cart and wander through aisles where iconic products like the POREfessional Primer and Precisely, My Brow Pencil are reimagined in nostalgic packaging, including "Peas, Love & Pores" cans and "Whole Latte Lashes" coffee cups. This playful design adds a storytelling element to the shopping experience.
In November, Benefit expanded the concept with its first virtual 3D shopping experience, offering an immersive online shopping experience.
The Benemart by Benefit - Photo by Cosmetics Inspiration & Creation
IKEA’s Hus of FRAKTA - Photo by Cosmetics Inspiration & Creation
Ikea - Hus of Frakta
Pop up on Oxford Street (November 28, 2024 to March 2025)
IKEA’s Hus of FRAKTA reimagines its iconic blue bag as the centerpiece of a conceptual pop-up on Oxford Street. The space features a gallery-style display celebrating the FRAKTA bag’s cultural significance and a curated collection of products inspired by its signature blue. Visitors can personalize their FRAKTA bags with bespoke lettering at the in-store atelier or immerse themselves in an experience that evokes stepping inside the bag, complete with ASMR soundscapes, mirrored walls, and 3D lighting. The visit concludes with a playful “press for candyfloss” wall offering blue candy floss.
Located next to the upcoming IKEA Oxford Street store, the pop-up highlights democratic design while elevating an everyday essential to a design icon.
Pureseoul
Westfield, London
As K-Beauty continues to influence the global beauty market, PureSeoul offers a curated experience celebrating over 60 Korean brands, including viral favorites like Medicube and Aprilskin.
Opened in December 2023, the Westfield store features highlights such as a dedicated sheet mask wall and TikTok sensations like Laka’s Soul Vegan Lip Balm. Positioned as a hub for K-beauty enthusiasts, PureSeoul’s strategic partnerships with leading brands enrich London’s dynamic beauty scene, bringing the best of Korean innovation to a wider audience.
PureSeoul at Westfield - Photo by Cosmetics Inspiration & Creation
INSPIRATION TOURS
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