MakeUp in Paris 2023 - Key Innovations From The Show

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This year’s edition of MakeUp in Paris, held at the Carrousel du Louvre on June 14 and 15 2023, provided a typically insightful two days. Exhibitors, spanning the global colour cosmetics sector, showed formulations and packaging that overall emphasised sustainability and technological innovation, promising to propel Beauty into a far more responsible and progressive space. 

Thank you to everyone who stopped by the Cosmetics Inspiration & Creation booth - whether it was introducing you to the work of the agency or catching up with existing clients and old friends - it was an absolute pleasure. Inbetween hosting our Inspiration Bar we took the opportunity to scout the show for the latest innovations and soak up inspiration from the lively conference schedule. 

From eco-lipstick cases to next-gen bio-blenders and formulas which champion hybridisation and sensoriality read on to discover the agency’s key highlights and takeaways from this year’s event.


Innovation Winners

Day #1 kicked off with the Innovation and Trend (IT) Awards - where a jury of 10 industry professionals honoured the most innovative products and tools being showcased at the event. Here are this year’s winners:

Ticking boxes on sustainability, adaptability and on-the-go functionality, the Multi-Intensity Brush from Texen allows users to create complete makeup looks with a single brush. A rotating mechanism allows users to adjust the length and density of the tuft to accommodate a number of different applications. The brush’s tuft, handle and ferrule can also be customised in terms of shape and material, and the product can also be developed for eyes and lips.

Formulated with 99% natural origin ingredients and exclusively certified natural cosmos raw materials, this injectable powder marries ultra-sensoriality with sustainability. The powders have been developed without the use of microplastics, talc, silicones and my synthetic film-forming agents. The result is a high-touch, high-performance creamy texture that delivers a high-impact shine.

Within the same category, Aircos (Anjac Health & Beauty Group) received a special commendation for their Hypnotic Very Noir compact eyeshadow. Featuring a creamy-powdery texture and an intense, golden-black metallic effect, the shadow.

This highly sensorial blush doubles down on delivering skincare benefits, thanks to the infusion of watermelon pulp and seed oil. Creamy and ultra-blendable, the blush has a delicate watermelon fragrance. The innovative case, designed by Belotti, also features floating pigments and active ingredients inside the base, resembling watermelon seeds. A great example of how to create a playful product packed with functionality. 

Receiving a special mention for technical innovation, Chromavis Fareva for Maya, features a new technology enabling multi-colour heat-cast visuals with high relief and definition down to 1 centimetre. It was presented in a cast texture formulated with 94% natural ingredients, extra slippery, creamy and enveloping, contrasting with the vibrant, deep colours and 3D relief.

The environmental impact of this product is two-fold - the case is 100% aluminum (including the cap and shell) while the refillable mechanism adds a further facet of sustainability. The case itself can be customised with a range of finishes. 

The CIC Take

If you dropped by our booth during the show and would like to continue the conversation, drop us a line today to discuss how we can bring our Inspiration Bar directly to you, stocked with products to your specification!

The next edition of MakeUp in Paris will be held on May 29-30 2024