Source : @itsbeautybybrit / @hhheathermichelle / @sofiarichiegrainge
Every month the agency listens in to the beauty conversation on social media to uncover the emerging trends to inspire your next innovation. Read on to discover which autumnal food is inspiring the latest viral makeup trend and the lip look championed by TikTok’s newest super-influencer, Sofia Richie.
BETTY BOOP MAKEUP
The Betty Boop makeup trend has taken TikTok by storm, with the hashtag #bettyboopmakeup amassing an impressive 305.2 million views. This captivating challenge encourages users to transform their appearance to resemble the animated icon, Betty Boop. From the bold red lips to the signature hairstyle, participants showcase their creativity in recreating the vintage look of this legendary character. The meticulous attention to detail extends to the eyebrows, as users artfully shape and style them to mirror Betty's high, rounded arc.
Notably, views experienced a significant surge in October, suggesting a correlation with preparations for Halloween. This trend underscores the TikTok community's creativity and responsiveness, seizing the opportunity to metamorphose into one of pop culture's most iconic figures.
Key Influencers: @itsbeautybybrit / @madddnot
Rising Hashtag: #bettyboopmakeup 305.2M views
2. PUMPKIN SPICE MAKEUP
Pumpkin spice flavours have become synonymous with autumn, capturing the warm essence of the season. And as food narratives continue to cascade into beauty, unsurprisingly TikTokkers have now turned the coffee shop favourite into a viral beauty trend.
Pumpkin Spice Makeup is characterised by a monochromatic bronzed look, while Pumpkin Spice Latte Makeup is distinguished by warmer honey tones with shades of orange and cinnamon.
What makes these trends particularly attractive is their ease of replication. Monochromatic brown tones create a coherent and warm aesthetic, underscoring that an abundance of colours isn't always necessary. Simplicity and warmth are the keys to an elegant and timeless autumn look.
Key Influencers: @hhheathermichelle / @giofilmedthis
Rising Hashtags: #pumpkinspicelattemakeup: 5.9M views / #pumpkinspicemakeup: 25.1M views / #pumpkinmakeup: 69.8M views
CONCEALER LIPS
The influencer Sofia Richie (@sophiarichiegrainge – 3.4M followers on Tiktok) recently sparked a new craze for #concealerlips (65.9M views) when she ditched vampy autumnal hues for ombré nudes.
In her viral TikTok tutorial, Richie used a combination of YSL's Candy Glaze in shades 14 (Scenic Brown) and 15 (Showcasing Nude), applying the tones in a tapping motion to the lips. She then placed a dab of concealer in the centre, creating a delicate ombré finish.
Once popular in the early 2000s, concealer lips have faded from the makeup scene with the rise of barely-there nudes, but the recent revival (although receiving mixed reactions) can be linked to the rise of Latte and Pumpkin Spice makeup looks.
Key Influencers: @sofiarichiegrainge/ @kellystrackofficial
Rising Hashtag: #concealerlips: 66.3M views
The CIC Take:
Latte Makeup continues to exert influence, as the trend moves in a new direction dictated by the season. The popularity of the look is strongly linked to the universal appeal of brown tones and the ease of recreation - signalling a preference for simplified routines.