Unsplash / Georgia de Lotz
The Gram is not dead! After an unprecedented year, this social media was strengthened, deepened, and widened by users. The platform turned ten years old in 2020, with more than 1 billion people worldwide using Instagram everyday, 30 minutes a day, in 2021(Source).
For our dear trends hunters, we have selected three must-follow accounts that embody the spirit of 2021.
1) The “Skintellectual”
@seangarrette / 75,4k followers
On social media, a new wave of “Skintellectuals” shapes the way we use skincare. Cosmetics experts and skin enthusiasts are extremely well-read and know each must-have ingredients by heart.
First global ambassador of Fenty Skin, Sean Garrette, is a beauty aesthetician based in NYC. As a young black beautician, Sean is inclusivity-driven. He aims to make skincare as approachable and accessible as possible.
Everyday, the "skinfluencer" deciphers products and ingredients for his community on his Instagram.
2) The Edgy Guru
207k followers
With just over 200k influencers, Rowi is the must-follow new Edgy guru.
The Sydney-based make-up artist embodies the edgy approach of Gen Z to color and make-up looks. Inclusive, impactful, and saturated, she goes beyond the lines and the traditional pairings of shades.
She’s not afraid to mix all textures and effects, as long as it feels and looks never-seen. Breaking all codes, she aims to open new undiscovered paths to makeup.
She is also an inclusive feminist.
“I love being able to communicate the strength and power of my South Asian womanhood,” she muses. “I’m empowered to visualize the natural fluidity between my culture and art.”
3/ The “Mood” Curator
@the.pinklemonade - 2,2M followers
Created by @fra_vullo, The Pink Lemonade is a shining example of "mood & Beauty curators" Instagram accounts.
Made to inspire and to give indie artists visibility, these accounts are flowing all over social media. A perfect daily dose of everything Beauty (makeup looks, design, retail, photographers, pottery, etc.)
Each day, an image, to create a whimsical Cabinet de Curiosité.
One post a day = escapism, good vibes & indie inspiration.
Did you like this article? The Cosmetics Inspiration & Creation Agency publishes an Instagram trend-book every season, to help you keep up with the best trends from social media. Contact the agency for more information.
Follow the agency on Twitter ou Instagram: @cosmeticseeds