Source: Youtube / courtesy of Jamie Paige
Created in September 2016, rising social media star TikTok has hacked the Beauty game.
This new social network is becoming a huge beauty playground, a key social media platform for aesthetic inspiration and creative makeup experimentation. During the COVID crisis, TikTok was the house of rising beauty trends, especially in makeup.
Cosmetics Inspiration has released a white paper focusing on TikTok, including a recap of the most exciting beauty trends. One of the rising looks deciphered is the new #FoxEye (68 million views) and #FowEyeChallenge (18 million views). An instant Brow Lift effect obtained by shaving brows or using concealer tricks, and a floating eyebrow effect.
FELINE LOOKS, AND A WIDER CANVAS FOR MAKEUP
It started within the influence of Bella Hadid, Emily Ratajkowski, and Kendall Jenner, who most likely all recently underwent Botox brow lifts. The procedure, minimally invasive, has been one of the most popular demands of 2020.
The goal: an instant hack, with maximal effect. The subtle yet increasingly popular procedure creates more defined brow, and a more awake-looking eye area with just a few strategically placed taps of the syringe. The result: a sexier, “foxy” “feline” look. The arches of the brows are floating higher, and eyelids are more visible, therefore creating a larger canvas for eye makeup. The procedure also rejuvenates the forehead and eye areas.
ON TIKTOK: THE TREND RAPIDLY RAISING EYEBROWS
In a previous article, we deciphered the new importance of TikTok for young generations, and especially its huge impact on the Beauty market. With 40% of its users between 16 and 25 years old, TikTok is one of the most addictive social media platforms as 90% of those users go on the app more than once daily (Source: Forbes).
Because Beautistas are always one step ahead when it comes to makeup, it did not take long for the brow lift procedure to be hacked into a makeup routine.
With a huge shock factor (also why most videos went viral), TikTok users are shaving off the outside half of their eyebrows, before using a brow crayon to create a new straighter brow shape from their arches up toward their temples.
Some did even manage to skip the shaving part, like Korean TikTok-ker Daniel Ly (@ogabg), who only used concealer to get the look. The concealer hack, already been viewed over 4.3 million times, consists in an intricate routine of light concealer in five areas: under the outer corner of the eye up through the temple, in the inner corner of the eye, down the side of the nose, around the corner of the nose and under the lower lip line.
2020 AND BEYOND: THE NEW MINIMAL/MAXIMAL
Beauty is opening up to a new imaginative playground mixing nude-like skin (poreless) and maximizing features (with makeup, falsies, or makeup tricks). The fox eye trend embodies this new quest for a minimalistic yet high impact look.
Minimal/Maximal is one of the latest trend deciphered in our USA trend-report, “Reawakening”.
For more information on the report and on our TikTok White Paper, feel free to contact us !