Unicorn, mermaids, glitter... are true mega-waves that continue to infuse the fashion weeks, insta-influencers and beauty looks. These new exploratory universes evoking childhood fairies but twisted with techno-futuristic are real inspiration for the beauty industry. They lead to new virtual pigments refecting light, new finishes, new claims that infuse all segments from eye colors up to personal cleansing products.

This is highly "insta-genic" trend initiated by influencers and indie brands is now cascading to legacy brands as well. And the holographic trend seen in the latest fashion weeks at Sies Marjan, Balmain or Maryam Nassir Zadeh is here to stay as it has become also one of the hottest looks of the most iconic fashion designers.

UNICORN FOIL

Highlighters continue to be one of the most innovative segment in Beauty with shades now playing with light in a more futuristic yet regressive way. Strobing is made with ethereal mystical shades that shift in color and offer a mix of iridescent tones and multiple color effects as if coming out of a fairy tale.

Too Faced launched its Festival collection with "a high-impact, out-of-this-world festival finish" and a unicorn inspiration. The unicorn holographic finish initiated in 2017 is still hot and I-finish, "foily" way.

In hair, the Prism Roots is making a buzz on social media (@kristinacheeseman). Fun Sexy Hair offers Mermaid Glow Getter to get glitter root. Even brush shampoo Ely Maya - Unicorn Brush Shampoo & Conditioner goes unicorn with a green and purple pastel marble aspect and glitter.

FAIRY BLUE IS THE NEW PINK

Following the trend of the Millennial Pink, light blue makes a massive come back as the new fairy color, color of serenity, fresh skies and watercolor atmosphere. Seen at the fashion week as one of the key pastel colors for Fall 2018, with a holographic twist - Maryam Nassir Zadeh, Sies Marjan - it is also one of the hit colors for highlighters.

Almay released Make Them Jelly Hi- Lite Mermaid Magic, a jelly highlighter in an iridescent blue shade.

At Too Faced, it is Unicorn Horn - Mystical Effects Highlighting Stick, a creamy pearlescent blue gloss finish to add a magic twist to the look.

GLITTER STATEMENT

Glitters are not only for Coachella anymore! They continue to be hot and indispensable. During the NYFW, a lot of sparkle highlighted the models’ eyes or face. At Marc Jacobs, pressed glitter stretched across lids; Swarovski crystals on lids and below the brows at Kate Spade; sequins to decorate the eyes at Lanyu; loose gold glitter on a black smoky eye at Carmen Marc Valvo...

In beauty, brands enjoy playing with glitter, and it infuses every segment.

New indie brands such as Lemonhead LA have become sought after specialist in glitters and praised on social media. Lemonhead.LA is a prestige, vegan and cruelty-free product line founded by make-up artist Megan Dugan.

The glitter trend is also infusing the suncare market with suncreens infused with sparkles - the Unicorn Snot Glitter Sunscreen.

Wonderland Forever is an extract from the What's Up MakeUp report - 01/2018 from Cosmetics Inspiration & Inspiration. This is only an extract of this trend as the full article is included in the report. Don't hesitate to contact us for information on the tarifs.