TREND INSPIRATION: SS25 beauty Snapshot

Coralie Arme October 22, 2024

Palomo Spain NYFW SS25 - Lexie Moreland WWD

Following a packed SS25 fashion week schedule, the Cosmetics IC team highlights the most inspirational beauty looks from Paris, Milan, London, and New York.

Loewe (PFW) went futuristic with oversized, silver cat eyes, giving the models an otherworldly and avant-garde appeal. There was a dramatic touch of nature at Simone Rocha (LFW), where floral masks made of carnation petals mirrored the collection for a breathtaking runway look.

Chopova Lowena LFW SS25 - @laurenfreynolds

Area (NYFW) marked its 10th anniversary with a striking, all-over beauty statement. Tattoo-like stencils across models’ faces and bodies echoed the fingerprint-like patterns on the garments. Colourful clusters of gems framed the eyes in a sharp, wing-like design at Chopova Lowena (LFW), adding charm and sparkle to a standout beauty look.

Marni (MFW) made waves with ultra-arched, pencil-thin eyebrows, blending old-school glamour with avant-garde beauty. Palomo Spain (NYFW) stunned with slicked-back hair and bleached brows, paired with bold orange accents for an avant-garde finish.

Diesel’s models (MFW) stunned with colored contact lenses, pushing fashion into sci-fi territory with a look straight out of Dune. Known for their bold designs, Mugler (PFW) pushed boundaries with sharp, V-cut bangs that covered the models’ faces, adding an ultra-edgy vibe.

The CIC Take

This is just a snapshot of our analysis from Fashion Week - contact us for our latest in-depth report.

Credits:
@theimpression_
Loewe
Simone Rocha
Area
@laurenfreynolds
Marni
Palomo Spain
Diesel
Mugler

TREND WATCH: NEW YORK FASHION WEEK FW24/25

Coralie Arme April 14, 2024

New York Fashion Week saw designers embracing a return to classic elements, with nods to traditional craftsmanship, twisted by unconventional accents and innovation. From Protection Mode to Soft Envelop, discover Cosmetics Inspiration & Creation’s edit of 5 key trends to watch:

#1 Soft Envelop

This season, luxurious warmth and comfort were a key part of the narrative, where a trend for soft, enveloping fabrics and silhouettes emerged, blurring the line between clothing and blankets. Models were draped in voluminous, billowing fabrics exuding an effortless sense of comfort and style on the runway. Garments cocooned the wearer in luxurious warmth and softness, as seen in Jason Wu's blanket coats and enveloping silhouettes, Tibi's minimal approach featuring free-flowing luxurious wool, and Proenza Schouler's safety-pinned scarf-sweaters.

#2 Mob Boss

Source: Puppets and Puppets NYFW FW 24/25

Why settle for Mob Wife when you can be Mob Boss? Featuring statement coats, faux fur, and dramatic collars, this trend tells the story of a powerful woman exuding confidence and sophistication, redefining power dressing for the modern femme fatale. Linked to the #mobwife trend on social media (amassing 16.9M views on TikTok), the bold narrative was embraced by designers like Prabal Gurung with big coats and intense eye makeup, LaQuan Smith with latex-like silk skirts and oversized faux fur, and Puppets and Puppets with fuzzy shawls hiding sheer dresses.

#3 Maximalist Chaos

Celebrating abundance and inviting fearless experimentation, Maximalist Chaos is a playful call to break free from conventions and express creativity with abandon, standing at the antipode of quiet luxury. There was an overload of print and pattern at Libertine and Dauphinette while at Wiederhoeft, models donned furry and shiny headpieces, extravagant sunglasses and overstacked belts. The rise of eclectic and exaggerated styling redefined the runway with a daring spirit of excess.

#4 Protection Mode

With the rise of a "preventive" mindset led by more educated consumers, we are seeing the emergence of a new utilitarian beauty that prioritizes functional protection in our everyday lives. Designers at the forefront of fashion experimentation have embraced a laboratory-inspired aesthetic, working with materials reminiscent of vinyl or plastic to convey hygiene, safety and security. This trend for utilitarianism pushes the boundaries of fashion and gives rise to confronting aesthetics - from Helmut Lang's secure wrapping techniques to Tory Burch's vinyl-like trench coats and Thom Browne's protective overshoe-style footwear.

#5 Grey Pride

Recent trend reports from Cosmetics IC have highlighted the rising impact of the "Aging Well" movement, a narrative that has cascaded onto the catwalks, where older models exude timeless elegance and sophistication. This season represented a significant shift, defying ageist standards and embracing beauty diversity, with models from brands like Batsheva, Bevza, and Christian Cowan showcasing that style is ageless, encouraging a celebration of beauty across all stages of life.

The Cosmetics IC Take

This season, designers embraced boldness and inclusivity, celebrating individuality while merging fashion and function. From empowering styles to embracing age diversity, each trend reflects a dynamic shift toward self-expression and innovation. This also opens up new territories in the beauty landscape, paving the way for innovation and new narratives.

Learn more

Our latest reports: Inspiration Book: NYFW Fall/Winter 24/25, and What’s Up #20 - Inspiration from the U.S., explore the latest trends in beauty, contextualized with emerging consumer behaviors, cutting-edge innovations and cultural influences.

Discover the trends worth leaning into and the new territories to explore, by ordering your copy today.

BEAUTY IS BACK - 3 MAKEUP TRENDS TO FOLLOW

Leila Rochet November 11, 2021

As the post-pandemic reality takes shape and consumer confidence slowly returns in line with the vaccine roll-out, we move forward with energy and optimism. Our latest What’s Up report outlines the bold creativity, energy and positivity with which consumers are facing everything from the return to socialization to the climate crisis.

According to data from NPD, a third of US consumers plan to spend more this Holiday season, with almost two-thirds of consumers saying they are more comfortable shopping in-store than they were last year. All signs point towards a rebound for the Beauty industry - in the first half of 2021, makeup sales were +23% on 2019, and +22% on 2020. This over-arching positivity is evident in all of the core trends we highlighted this season; Beauty is being rebooted to meet the appetite for renewal and rebirth.

Our latest What’s Up report features 10 of the most exiting trends to follow to be ahead of the beauty game. Here is a little extract of 3 trends of our book.

#1 BEAUTY RESET

It’s time to hit the reset button. As we start to put some distance between the present and the pandemic, this is the moment for a Beauty recalibration. Exciting new brands, helmed by next-generation tastemakers, are breaking through with energy while established brands are taking the opportunity to realign their values with the new reality. We look ahead to the launch of Ariana Grande’s hotly tipped beauty line, r.e.m beauty, and check out the new brand Treslúce from creative powerhouse Becky G - a champion of contemporary LatinX culture. Similarly injecting bold expressionism into makeup, DJs, models and twin sisters Simi and Haze Khadra have launched their eponymous beauty line, Simihaze. Meanwhile, Sephora backs the rebirth of Fashion Fair - a 56-year old veteran of the Black beauty scene.

#2 FULL FLUSH

What does a post-mask world look like? The transition from masks-on to masks-off is driving the trend for experimental product placement and colour-play, with flushed cheeks and temples signalling health and vitally to the world. At NYFW, makeup artists at Anna Sui, Collina Strada, and Carolina Herrera applied blush high on the temples and across the eyes, as a contouring product to bring a new focus to alternative features. The message was clear; blushing-up is the new going-out makeup. And in this experimental new beauty era, cheeks are not the only area on which to place blush. Eyes have taken on an even greater resonance over the past 18 months and now blush is being applied to underscore the power of the gaze.

#3 JOYDRESSING GLAM

Source : Tom Ford NYFW 2021 & Saint Sintra NYFW 2021

The stage is set for beauty that is all about expressing unadulterated joy; from glitter drizzles to rhinestone-encrusted cat-eyes. Embodied by Tom Ford’s SS22 collection of glamorous sensuality, where jewelled brights and sequined fabrics were layered for a loose, louche silhouette, this next trend is all about The Glam. Capturing the Gen Z market for Y2K-inflected references, noughties club makeup popped on the NYFW catwalk at Saint Sintra and influenced the MUA for Private Policy. And plenty of brands are now tapping into this post-pandemic party spirit, with the likes of About Face, Iconic London and Danessa Myricks Beauty all dropping products that feature liquid glow, high-pigment glitter and infinite chrome. The party era is upon us.

#1 BEAUTY RESET

#2 FULL FLUSH

#3 JOYDRESSING GLAM

Cosmetics Inspiration & Creation

Forecasting and Consulting office specialized in Beauty Innovation