PARIS INSPIRATION TOUR: Around the 8th arrondissement

The team recently wandered from the 8th to the 1st arrondissement, seeking inspiration in Paris’s most innovative retail spaces. Along the way, we encountered the diversity and depth of the city’s shopping scene - from dynamic pop-ups to immersive concept stores.

Discover 6 of our favorite finds from the 8th:

KAIST X AMOREPACIFIC - Photo Cosmetics IC

KAIST X AMOREPACIFIC

Centre Culturel Coréen, 20 rue la Boétie, 75008

A collaborative installation from KAIST (Korea Advanced Institute of Science and Technology) and the K-beauty group Amorepacific explores the fusion of technological innovation and beauty. Merging minimalist Korean design with interactive technology, the experience begins with a skin tone scanner that identifies the visitor’s ideal color palette and recommends products from the Amorepacific brand, TONEWORK. Following this, AI technology analyzes the specific undertones of the skin using a small card placed on the jaw to suggest the most suitable shade of Hera foundation, tailored to desired preferences (a luminous finish, a darker shade, or specific undertones like yellow or pink). The recommended shades can then be tested on-site, with over 205 custom foundation options available. Purchases, however, must be made online.

CAFE DE LA ROSE

52 Avenue des Champs-Élysées, 75008

Located on the iconic Champs Elysées, the Café de la Rose Lancôme offers a multisensory experience that captures the essence of the brand through its star ingredient: the rose. Upon entering, the subtle fragrance of roses immediately immerses visitors in the Lancôme universe. The café's décor is a palette of pinks, accented with touches of gold and white, and accompanied by oversized floral motifs and elements inspired by the brand’s fragrances. A cafe counter serves rose-inspired pastries crafted by Nina Metayer (recognized as the world's best pastry chef in 2023 and 2024), which can be eaten out on the flower-covered terrace or taken away in personally customized gift boxes. The whole experience is elevated by dancing robots that pluck a Lancôme rose from a display, allowing customers to spray it with their chosen fragrance.

CAFE DE LA ROSE - Photo Cosmetics IC

SKIMS POP-UP - Champs Elyséess - Photo Cosmetics IC

SKIMS

60 Avenue des Champs-Élysées, 75008

The SKIMS pop-up store (until September 3rd), situated in the atrium of the Galeries Lafayette Champs Élysées, presents an edited selection of products from the celebrity brand. Though located at the heart of the department store, the presence of SKIMS is signposted by mannequins dressed in the brand's signature shapewear, displayed prominently at the entrance and along the main staircase. The pop-up allows clients to explore the Fits Everybody line, featuring underwear, bodysuits, and t-shirts, as well as the Seamless Sculpt collection, which includes shapewear, loungewear, and ready-to-wear pieces in cotton. Additionally, select items from the swimwear collection are also available.

ON

65-67 Avenue des Champs-Élysées,75008

Cult running shoe brand ON has unveiled its second store in Paris and its largest to date. The 1,513m² flagship occupies a classic Haussmannian building, but the Parisian charm on the exterior gives way to an industrial and functional interior that has become a signature aesthetic of the performance-led brand. Stone walls, LED light panels, and concrete floors create a modern, minimalist atmosphere, complemented by industrial display units, counters, and stainless steel shelving. The store spans three levels: the first floor features tennis and training collections, the lower level is dedicated to running shoes, bags, and accessories, and the upper level showcases lifestyle products, indicating the brand's expansion into a broader fashion label.

ON - Champs Elysées - Photo Cosmetics IC

Issey Miyake Paris - Photo Cosmetics IC

ISSEY MIYAKE

28 Rue François 1er, 75008

Located on Rue François 1er, the 360m², two-storey ISSEY MIYAKE store combines art and fashion in a setting characterized by contemporary architecture. The interior, crafted by Tokyo-based designer Tokujin Yoshioka, features two walls entirely covered in anodized aluminum, painted in a custom shade of orange, creating an energetic and futuristic atmosphere. The store reflects Issey Miyake's approach, emphasizing minimalist design and a detailed exploration of materials and forms, consistent with the brand's avant-garde ethos. The store is designed to function as an integrated brand experience, displaying the innovation and craftsmanship associated with the brand's global reputation. Here, visitors can discover elements from the Pleats Please, Homme Plissé, A-POC ABLE, Bao Bao, and 132 5 collections, with the Homme Plissé collection further supplemented by an explanatory corner featuring videos that delve into the details of the collection.

MAISON DYPTIQUE

7 Rue Duphot, 75001

Designed as a living space, this 400 m² boutique on Rue Duphot blends retail with culture, within the architectural elegance of a Parisian apartment. The boutique is a showcase of craftsmanship and artistry, hosting exhibitions, workshops, and events throughout the year. A key feature of the Diptyque experience in this boutique is the dedicated space for fragrance customization. In the summer, the boutique transformed to host an ephemeral space celebrating the centenary of Villa Noailles, where ten young French artists were given carte blanche to create unique decorations on the large-format candles available for sale.

Diptyque - Photo Cosmetics IC

INSPIRATION TOURS

Our Inspiration Tours are individually tailored guides to the world’s best beauty cities. From the K-beauty capital of Seoul to the laid-back cool of Los Angeles - we know where to shop and what to see to inspire your next innovation.

Contact the team today for more information.

Follow us on LinkedIn (Cosmetics Inspiration & Creation) and on X, Instagram and TikTok (@cosmeticseeds)

TikTok: February 2024 Trend Inspiration

Source : @runscay / @milkydew / @daniellemarcan

Every month the agency listens in to the beauty conversation on TikTok to uncover the emerging trends to inspire your next innovation.  In February, inspiration came from corporate beauties and porcelain dolls, as Gen Z’s fascination with role-playing through makeup continued to propel beauty in artistic new directions. 



1. Office siren makeup

In keeping with the proliferation of office-friendly looks at Fashion Week (blazer, pencil skirt, tailored shirt...) corporate looks are all over TikTok. Inspired by Bella Hadid’s nod to Y2K office attire, users are recreating the serious but sophisticated makeup style, accessorized by skinny-frame eyewear and clean hair pulled back into a neat bun or accessorized with sensible clips. The makeup is characterized by cool-toned eye shadow in grey/blue hues and discreet liner, a matte powdered complexion, and lightly glossed lips. 

Characteristics: corporate dress code/ metal-framed eyewear/ skinny eyebrows/ cool-tone eyeshadow/ matte complexion

Hashtags: #officesirenmakeup: 7,6M views / #sireneyes: 408M views

Videos: @zoekimkenealy / @lottiestarrs / @lenkalul/ / @runsca

 
 

2. Rhode lip case

Hailey Bieber’s Rhode has developed a new accessory: a specially molded phone case designed to hold one of the brand’s signature Peptide Lip Tints or Treatments. The ergonomic phone case (which also features tactile buttons and a cushioned grip for easier selfie-taking) doubles as travel-friendly storage for quick, on-the-go touch-ups. Bieber’s original Instagram post featuring the Tint holder has clocked over 2.1M likes, proving once again, the influencer’s ability to create viral content linked to product drops.  

Characteristics: portable / travel-friendly / time + space-saving / on-the-go touch-ups

Hashtags:  #rhodeskin: 9M views / #rhodeliptint: 4M views / #peptideliptreatment: 30,1M views 

Videos: @britishvogue / @biebervelli / @milkydew / @justin_haber 

 
 

3. Pearl skin

Following Pat McGrath's iconic makeup look for the Margiela Haute Couture SS24 show in January, TikTok’s obsession with ultra-radiant, almost wet-look skin continues to intensify. An Instagram Live tutorial where the MUA revealed how to recreate the hyper-real porcelain skin effect was watched by 17,000 viewers. Interpretations of McGrath’s surreal, doll-like complexions are given a more achievable twist on TikTok, with creators building on the K-beauty #GlassSkin trend to create super-radiant skin that errs just on the right side of surreal. Using serum foundations, soft pink blush and highlighters, the aim is to achieve an allover ultra-fresh skin look with a radiant, pearlized finish.  

Characteristics: wet-look fresh skin / super-radiance / pearlized highlighters / pink-coral blush /  MAC Hyper Real serum foundation

Hashtags: #pearlmakeup: 9,2M views / #dewymakeup: 106M views / #glassskin: 1,3B views / #glassskinmakeup: 63,7M views

Videos:@daniellemarcan  / @saraorrego__/ @maccosmeticsusa/ @sunyatoo/ @hayleybuix / @sadelm3

 
 

The Cosmetics IC Take

Gen Z’s fascination with character play continues to inspire new levels of creativity and artistry, as they demonstrate a keen ability to translate catwalk inspiration and abstract concepts into achievable everyday looks.

We explore the evolution of luxury gestures and the growing appetite for extravagance in our 2024 White Book: the Age of Thrill, which is available now. Contact the team today to get hold of your copy.

INSPIRATION TOUR: SEOUL RETAIL SNAPSHOT

This month, CIC Chief Inspirations Officer Leila Rochet has been shopping and gallery hopping in Seoul, traversing the K-beauty capital to source the latest cult products, cutting-edge innovations and creative inspirations to feed the agency’s trend division.

When it comes to Beauty it’s hard to beat South Korea for innovation - from ground-breaking formulations, game-changing trend directions and awe-inspiring retail concepts. And retail has never been so dynamic, propelled by local brands that play with the codes of K-style.

Read on to discover 3 of Leila’s Seoul retail highlights:

1. ADER ERROR

518-11 Sinsa-dong, Gangnam-gu, Seoul 

Image - Copyright - Cosmetics Inspiration & Creation

ID Sheet: Known for bold and ultra-creative in-store experiences and conceptual fashions, Ader’s latest store takes a sci-fi leap into the future of multi-reality store design. Part retail store, part art gallery, the space is dedicated to the brand’s progressive vision and challenges customers to interact with their surroundings. Ader is also phygital retailing pioneer - customers can shop and try on goods virtually via Zepeto, take an online VR tour, or interact with in-store digital artworks and interfaces.

Inspiration Seeds: The store’s emphasis on experience encourages customers to truly discover, and engage with, the products. The giant fountain at the centre of the store is a highlight, but in the Ader world nothing is quite as it seems: a changing room can also double as a noraebang singing room, fixtures and fittings move on demand. 

2. WIGGLE WIGGLE.ZIP

1 Eonju-ro 168-gil, Gangnam-gu, Seoul

Image - Copyright - Cosmetics Inspiration & Creation

ID Sheet: This joyful multilevel concept store truly lives up to the lifestyle brand’s motto of, “let's make the obvious fun”. And so, over four floors, you will discover a riot of super-colourful homewares, accessories, pet products, toiletries and trinkets featuring the brand’s signature flower or bear motif. 

Inspiration Seeds: A favourite with K-Pop icons including BLACKPINK’s Jennie, Wiggle Wiggle.Zip is unapologetically playful. The store features a number of key interactive areas that are primed for Instagram photos and TikTok videos, where shoppers can pose with props against colourful backdrops, hang around in ‘upside down’ rooms or try out toiletries in a section styled like a cutesy home bathroom. 


3. THE PERFUME CLUB BY SOOHYANG

28 Seongsui-ro 7-gil, Seongdong-gu, Seoul

Copyright - Cosmetics Inspiration & Creation

ID Sheet: This unique perfume gallery plays to rising connoisseurship by presenting a library of scents. Situated in a former perfume factory, the under-the-radar retail space and workshop is purposefully moody and mysterious, creating a sophisticated environment in which to discover luxury scents by Soohyang. 

Inspiration Seeds: This hidden gem in the upcoming neighbourhood of Seongsu is dedicated to the discovery of new scents. Presented as a social space where people can come together over a common interest in scent, it is a unique space that perfectly illustrates Seoulista’s rising interest in perfumes.

The CIC Take:

Our bespoke Inspiration Tours are uniquely tailored guides to key cities covering retail, galleries, museums, architectural hot spots, and the coolest places to eat and drink. Our partners, Latitude37, are our boots-on-the-ground in Seoul, and as local retail experts - we work closely with the Latitude team to ensure our guides are packed with the latest hotspots and openings.

Following our recent research trip, we can also compile a detailed Retail Report where we will explore the latest openings, consumer shifts and social influences impacting Seoul’s dynamic retail scene.

If you are interested in an Inspiration Tour of Seoul (or any other Beauty city) or a Retail Report please drop us a line today to discuss your needs!

All pictures are from our Agency and copyright protected. Please do not share without prior approval.

THE RISE OF THE INDIE FRENCH TOUCH - 3 GREEN SPOTS IN PARIS

Photo: Peter Bucks in Paris via Unsplash

Photo: Peter Bucks in Paris via Unsplash

Did you forget about French Touch? After a few explosive years driven by American indie brands, French Indies are on the rise…

A wave of optimism is arriving in Paris, with new indie beauty brands created by founders that propose creative and disruptive stories. More specifically, new French brands are opening the chapter of green beauty, with a contemporary French signature i.e. infused with sophistication, high refinement and sensoriality.

Here is a selection of new addresses in Paris we are happy to share. Crafted by young entrepreneurs who believe that the future is in experiential retail, the power of shareable spaces and green alternatives, these boutiques are truly innovative. These brands or retailers are also raising the bar in sustainability innovation, most of them proposing refillable products as a natural continuity of their concept. In France, more and more consumers favor more sustainable practices. In fact, 47% consumers have already bought products in bulk in 2017 (vs 38% en 1998 according to Credoc - one of the highest figures in Europe!). No wonder these new places expand the idea to beauty and personal care.

Have a look at the three "must visit" hot green spots in Paris.

Amalthea - Photo Cosmetics Inspiration & Creation

Amalthea - Photo Cosmetics Inspiration & Creation

Amalthea - The Lab-Boutique

This young, organic, sustainable and 100% made in France organic skincare brand just opened a lab-boutique in the Marais. Simple formulation and a line organized by moments.

❤️: we love the design-minded, peaceful space, sustainable & refillable packs.

🏠 Amalthea (📸insta: @amalthea.bio)

39 Rue des Gravilliers, 75003 Paris

Kerzon - Photo Cosmetics Inspiration & Creation

Kerzon - Photo Cosmetics Inspiration & Creation

Kerzon - “Madeleine de Proust”

Founded by two brothers, Kerzon is a home fragrance and personal care brand that draws inspiration in travels and childhood. The store is “a paradise for flaneurs from the world” as expressed by the brand.

❤️ : Parisian graphic design (chic and fun), refreshing fragrances and ethical values (local, fair price, transparency).

🏠 Kerzon (📸insta: @kerzon_maison)

68, rue de Turenne, 75003 Paris

The Naked Shop - photo: Cosmetics Inspiration & Creation

The Naked Shop - photo: Cosmetics Inspiration & Creation

The Naked Shop - Zero Waste / 100% Style

The Naked Shop is one of the first zero-waste Beauty store in Paris, made with style and energy. Oils and cosmetics can be refilled directly with the beautiful taps.

❤️ : special mention to the "self-service" system to freely refill products.

🏠 The Naked Shop ( 📸insta: @the.naked.shop)

75, rue Oberkampf 75011 Paris

Thank you 🙏🏻 to the owners of these new spaces for sharing their stories and allowing us to take pics.

Cosmetics Inspiration & Creation will be issuing a French Touch Trend Report. For more information or to book a Paris Beauty Tour - Contact us !