JOIN US ON FEBRUARY 12 & 13 AT makeup in LOS ANGELES

retrouvez-nous les 12 & 13 FÉVRIER au makeup in LOS ANGELES

Cosmetics Inspiration & Creation returns to MakeUp in Los Angeles 2025 at Booth K49, transforming it into a hub for Forecasting & Innovation.

Join Chief Inspiration Officer Leila Rochet each day for:

  • 4 Inspiration Bar Sessions (11:00 AM & 3:00 PM), showcasing the latest global product innovations

  • 4 Key Beauty Themes, highlighting the Future of Beauty

  • 2 Beauty Talks (1:30 PM), featuring insights from industry leaders

1/ INSPIRATION BAR

Our iconic Inspiration Bar returns, where we will be showcasing the latest global skincare and makeup innovations curated around the agency’s 4 Beauty Themes: Adaptive Futures, Deep Reconnection, Life in Movement, and The Culture of Delight.

This year the agency will present 2 VIP sessions per day, where visitors will be guided through 4 Beauty Themes by the agency’s Chief Inspiration Officer, Leila Rochet. These sessions will be illustrated by product innovations spotted by the agency’s global team, selected for their disruptive textures, unexpected effects, and forward-thinking packaging designs.

Day 1 – February 12, 2025 – Inspiration Bar (presentation & product discovery)

# 1 – 11:00 am – 11:30 am

#2 – 3:00 pm – 3:30 pm

Day 2 – February 13, 2025 – Inspiration Bar (presentation & product discovery)

# 1 – 11:00 am – 11:30 am

#2 – 3:00 pm – 3:30 pm

Secure your spot for a private session at the Inspiration Bar today and let our team walk you through the most influential product innovations shaping the future of beauty.

2/ BEAUTY TALKS

Cosmetics Inspiration & Creation will host 2 Beauty Talks, uniting industry leaders to explore the transformative trends shaping the future of beauty.

#1 - The Age of Resonance: Shaping the Future of Clean Beauty with Romain Gaillard

February 12, 2025, from 1.30 pm to 2.15 pm at The Beauty Agora

Speakers: Leïla Rochet (CIO of Cosmetics IC) with Romain Gaillard (CEO of The Detox Market)  

Discover Romain Gaillard's journey as a clean beauty pioneer, the challenges he has encountered in driving meaningful change, and his vision for the future of the industry. Together, Leila and Romain will delve into the current challenges facing the sustainable beauty industry, and explore the obstacles and opportunities ahead.


#2 - The Age of Resonance: How Science and Technology Are Reshaping Innovation

February 13, 2025, from 1.30 pm to 2.15 pm at The Beauty Agora

Speakers: Leïla Rochet (CIO of Cosmetics IC) with Valérie Grandury (Founder of Odacité), Alex Rawitz (Director of Research and Insights of CreatorIQ) and Jana Bobosikova ( Co-Founder of Kiki World - TBC).

Leila will outline how the convergence of biotech discoveries and digital innovations will advance the possibilities of beauty. Discover how this frontierless landscape invites ground-breaking innovations and bold new experiences.  Alex Rawitz, CreatorIQ’s Director of Research and Insights, will share the latest analysis of Google and social media data, followed by a panel discussion with Valérie Grandury, Founder of science-led clean beauty brand Odacité and Jana Bobosikova, Co-Founder of Kiki World- a beauty brand that leverages blockchain technology to allow its community to co-create products.

The beauty industry is undergoing a profound transformation, evolving into an experiential and emotionally resonant journey where wellness, inclusivity, and self-expression intersect. Beauty is no longer just about appearance; it has become a powerful medium for creative self-expression, personal joy, and alignment with individual values. Around the world, we are witnessing groundbreaking innovations that not only reflect these shifts but actively empower individuals to connect with beauty on their terms.” 

Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation


Heading to the show? Book your pass here and use the contact form below to book your VIP session.

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